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demand-generation-vs-lead-generation

Demand Generation VS. Lead Generation – What’s the difference?

Posted On: Aug 11, 2020
Posted By: John Duff
  • Demand Generation, Lead Generation, Marketing Automation,

Of late, B2B organizations have been struggling to generate quality leads due to the business catastrophe caused by the pandemic. As an organization, you have to revamp your process and tactics to overcome these hurdles. It is challenging but not impossible!!! With carefully putting the right effort, you can turn …

Demand Generation VS. Lead Generation – What’s the difference? Read More »

email-list-management

6 Best Practices for Email Marketing List Management

Posted On: Jun 17, 2020
Posted By: John Duff

Email marketing list management process is challenging for any organization, but without that, your campaign would derail from the track. As per a report, almost 87% of the marketers aim to increase their spending on email marketing. – Campaign Monitor This is a massive investment!!!! They understand the importance of …

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best practices during covid 19

Best Business Practices During COVID-19 Outbreak

Posted On: May 06, 2020
Posted By: John Duff
  • business practices, coronavirus, covid19,

Businesses across the world are at the crossroads, where they are facing unique constraints of dwindling revenue and dissatisfaction among employees. An organization needs to value its employee as an asset so that even during these critical times, they could earn a good profit and ROI. Amidst the crisis, US …

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NLP ML Email Marketing

5 Ways to Incorporate NLP and ML into Your Email Campaign

Posted On: Apr 07, 2020
Posted By: John Duff
  • Email Marketing, machine language, natural language processing,

“Predicting the future isn’t magic, it’s artificial intelligence.” – Dave Waters Email marketing continues to be an undisputed part of digital marketing, enabling marketers to establish direct and effective business communication with their targeted audience. That is not all; by 2023, the number of email users is expected to reach …

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personalized marketing challenges

5 Key Personalized Marketing Challenges and How to Overcome Them

Posted On: Mar 13, 2020
Posted By: John Duff
  • personalized marketing challenges,

Personalization is proven to be the prime driver of marketing success in today’s business world. The exciting promise of personalization is spread all over the internet. Marketers overpoweringly claim (18%) that personalization helps advance customer relationships, with 52% agreeing it has a “strong” impact. Image Source: 2019 Personalization Report by …

5 Key Personalized Marketing Challenges and How to Overcome Them Read More »

email marketing trends

Top Email Marketing Trends to Generate Leads in 2020

Posted On: Jan 23, 2020
Posted By: John Duff
  • Email Marketing, Email Marketing Trends,

With the number of email accounts growing at a faster pace, it is predicted that email marketing will be an effective strategy to communicate with the existing and potential customers. So, does that mean email marketing works in 2020? While it seems complicated to cut through the noise in the …

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B2B Emails

How To Utilize Behavioral Data For Triggering B2B Emails?

Posted On: Dec 24, 2019
Posted By: John Duff
  • B2B Emails, Triggering B2B Emails,

In addition to offering essential information regarding your company’s services and products to motivate the purchasing decision of your customers, various email marketing best strategies can also help in building engagement as well as trust with your consumers. However, a single email message isn’t going to work. You must first …

How To Utilize Behavioral Data For Triggering B2B Emails? Read More »

marketing automation

5 Key Points to Integrate Marketing Automation into Your Business

Posted On: Oct 15, 2019
Posted By: John Duff
  • b2b, Email Marketing Automation, Marketing Automation,

Marketing isn’t a simple task. Especially when your customers evolve along with the technological revolution, it becomes highly unpredictable to judge the market place. You may have to spend more and more time on learning the latest trends. And, wasting your precious time on such tiring tasks does no good …

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lead gentration

Create Successful Email Lead Generation Campaigns with Practical Tips

Posted On: Sep 10, 2019
Posted By: John Duff
  • Email Lead Generation Campaigns, Lead Generation, Lead Generation Campaigns,

Being an email marketer is not an easy job; as you will be accountable for the success or failure of the campaign. For, this reason, most of the marketers are pushing their limits in making the right strategy for connecting with the potential high-end customer. The high click rate and …

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Event Marketing Tips

Creative Event Marketing Tips to Boost your Brand Worth

Posted On: Aug 27, 2019
Posted By: John Duff
  • Boost your Brand Worth, Creative Event Marketing Tips, Event Marketing Tips,

Selling the very last ticket to their buyers is a dream come true for any B2B event organizer!!!! As a marketer, you must be aware that organizing a B2B event can be time-consuming and expedite huge-scale expenditure at the initial stages. So, before throwing an event, you should be specific …

Creative Event Marketing Tips to Boost your Brand Worth Read More »

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