- Posted On: Jan 12
- Posted By: John Duff
Webinar: Make it Your Marketing Friend
If you want to bring in more business, then which way you want to go? First option would be running after the people and convincing them, and second make the business come to you. I guess second one is preferable!
But the question arises, how they will come to you? My answer would be, you have to be creative. Yeah, in an era where the competition is like anything and every competitor is accompanying with some latest tools and practice, you also definitely need to move along with the trends and updates.
The latest trend in the market is Webinar. So, are you aware of that? Are you involved with the tool? If yes then it’s good for you, but if not, this article is for you only. Here I will define the tool Webinar, and will provide you some tips to use Webinar for your business to increase the sales.
Webinars are a very important and powerful way to connect with your target market. They are also way for your company to stand out from the competition and to build bonds with potential customers. Despite this, they are under-utilized by many small and medium businesses. The other great aspect to webinars is that your target audience can be anywhere in the world as long as they have an internet connection and a phone connection. The phone connection may not be necessary as some webinar software allows you to use Voip technology to use a microphone headset through your computer.
After knowing the meaning and brief description of Webinar, let’s discuss some of the tips or ways that could help you to launch the Webinars.
Find a topic which is known to you and interesting for other:
Try to get those topics in which you have through knowledge. Then only you can offer any webinars, otherwise it would be like instead of coaching you will be flooded with questions that you can’t reply it back. Along with, try to get the topics that fascinates to people, so that they will spend their valuable time on you. For example, if you are a designer then deliver a webinar on how to use design to attract more visitors to your website.
Provide valuable information:
Like any other marketing strategy, don’t just go for sales. Instead of that, provide your attendees some use full information about your product or service. It’s good to build a reputation as an expert in your field and to make people want to know more about that topic, than to trick them into listening to your sales pitch.
Along with, here are some other ways to promote webinars:
- Don’t forget to post a link on your website.
- Add information in your email signature
- Contact people you know.
- Promote it on social media websites.
- Classifies ads
- Put an ad in an industry magazine or blog.
So, these were some battle-winning tips and ways to promote your webinars. I really hope that will count in increasing your sales and promotion.