Posted On: Jan 08, 2016
Posted By: John Duff
Judging Business Brilliance - Securing Google Rankings

It’s every marketers wishlist, to get ranked number 1 in Google for their keywords. Back in the early days of Internet, when it was much smaller, dominant search companies like Yahoo employed thousands of people to manually rank websites. Then suddenly two Stanford University graduate students decide that programmed correctly, a computer can perform efficient job than a human ranking more sites faster than a human does. Those students Larry Page and Sergel Brin founded Google.

Early Phases

Page and Brin found immense potential in websites that were good sources of information to be linked by other websites. Their logic was simple, they instructed computer to see each link to a site as a vote. Sites with more votes would rank higher than sites with less.

But against this logic chances were high that results shall mix up therefore they developed a program that would examine a web page and attempt to determine what the page was about. It did achieve the same by examining words in the page title, the web address, the heading, the text and many other places.

The program that examined web pages was also instructed to follow every link on every page it found indexing all information it examined on each page it found, crawling over the entire World Wide Web. These programs were referred to as webcrawlers and spiders. Today, Google reports that their webcrawlers look at over 200 pieces of information on a website to determine relevant keywords, and high authority sites transmit more authority than low ones.

SEO Uprising

When Google formula got decoded web professionals attempt to artificially manipulate the rankings to place a website in the number one spot was born: SEO or Search Engine Optimization. Why hype and money is involved into SEO because studies show that the top result on Google search gets between 18% to 36% of clicks while the second results get 10% to 2% of clicks.

SEO helps put high quality traffic forward so that visitors get what they were looking for thus making them more likely to sign up.

Securing Google Rankings

So how can you convince Google that your page is highly relevant for that search phrase, your page and your website are popular and your page is high quality.

More relevant = higher rankings

More popular = higher rankings

Maintaining high quality usually = high rankings

The Six Most Important factors that Influence your Rankings

1) Page Title

2) Words on the page

3) Keywords in the URL

4) (Domain Links) Links to your website as a whole (number and quality of links matter)

5) (Specific Page Links) Links pointing directly at that page (quality, number, anchor text and Google PageRank of links matter)

6) Avoiding Google’s quality filters that filter out low quality pages and low quality websites

How does one determine how many visitors SEO can send you? Google releases data on how many people search for particular keywords. If 20,000 people per month search for a keyword relevant to your website, and by being in the #1 rank for that keyword you can expect to get up to 36% of the clicks, then that’s about 7,200 visits. Go ahead and apply strategies to judge business brilliance accordingly.