Posted On: Jan 08, 2016
Posted By: John Duff
Prolonged B2B Sales Cycle – New Dare Test for Marketers

This is not very new that I am talking about strategies. Don’t mind, but yes I am very serious about strategies, as I believe before kick starting any tool to market your business, you need a firm strategy. So this time I will be discussing about creating a keyword strategy, which I believe is very important to generate traffic for any websites.
Creating a Keyword Strategy can help get your website more and better quality traffic. A keyword is a word or phrase that a customer enters into a search engine like Google or a social media site like Facebook. Customers can use keywords in search engines to find the business that they need. In order to use this to your advantage, you need to optimize your website around keywords relevant to your business.

It’s very obvious that more and better quality traffic will visit your website if you utilize the most relevant and effective keywords. So this week I am here with 5 power tips that swore your traffic!


This strategy is what most of us are after. We want our keywords to draw traffic to our website or landing page, and then we want that traffic to convert by making a purchase or otherwise doing something specific like filling out a contact form, picking up the phone, or downloading something. In this case, long-tail or more specific keywords will likely work best for you.


The branding strategy is just that. You value impressions over new leads or conversions. Whether or not people come to our website isn’t as important as being seen as a player for that keyword. In this case, broad search terms are likely going to work best for you.


You can of course bring both of these strategies together and have 90 percent of your keywords dedicated to a conversion strategy. Then the other 10 percent are dedicated to branding and impressions. You would want to segment your keywords accordingly for each campaign.

Don’t start with only exact match:

The value of setting keywords to exact match is that you can target a very specific search audience. However, if you’re only bidding on exact match keywords, you’ve very narrowly defined your target, which sharply limits your reach, so chances are you’re not going to get a lot of traffic. This is because there is no way to know exactly what terms people are going to search for, and if you try to guess at a list of exact keywords, even if it’s a long list, you’ll likely be missing out on tons of potential leads and customers that are using different search terms.

Design and optimize your keywords:

Okay after finalizing your killer keywords, one more important thing you need to Once you come up with 5 or so effective keywords for your business you need to implement keywords on your website to Use them in page titles, meta descriptions, headings, images, domain info, blog posts, etc.

Just because keywords can allow your business to be found in search engines, doesn’t mean you should place them all over your website. Keyword stuffing will not get you more customers to your website; in fact it may deter them. Search engines can detect keyword stuffing and cannot be tricked.