Posted On: Jan 12, 2016
Posted By: John Duff
Prolonged B2B Sales Cycle – New Dare Test for Marketers

Email Marketing is getting more popular than ever in this economy which is down, thanks to its immediacy of results, high ROI and mainly its cost-efficiency. Side by side to this, as a powerful tool, social media marketing is also on the rise. On its own, Social media marketing can be used to deliver messages to the target audience more like email marketing, but that doesn’t make email marketing obsolete – it just won’t.

In fact, the two mediums of marketing are in real, complementary: email marketing can help fuel activity on social media networks that benefit all areas of the business while social media marketing can help email marketers get beyond a “batch and blast” mentality and grow their email opt-in list. The two powerful channels are even more effective when integrated.
Two big questions are: Is it right for your business? Where do you start?

Harness the power of E-mail with Social Media Marketing for your business: Fan, Friend, Follower… It’s All About Relationships.

Email starts the conversation, social deepens the relationship. Combine your email and social media marketing to put your content in front of a bigger audience. Make it easy for your fans and followers to share your content with their friends and colleagues.
Let your guests / friends help you unpack the house! Invite your list, but don’t stop there post your event right from your Constant Contact account to Facebook and Twitter to get even more publicity. With one click your guests can post your event to their favorite social media sites, getting their friends and colleagues to attend.

Your Message + Social = More Customers

Want to spread your message to a whole new audience and want to increase your customer loyalty? You can do it all by just engaging customers on social networks like LinkedIn, Facebook and Twitter.
It is real easy when social media marketing is connected to your social networks with Email Marketing, it can help you get started.
The bottom line? Social Media Marketing helps you get more out of what you’re already doing by deepening your relationship with your customers, and allowing your customers to share your content with their networks. It’s good old-fashioned word-of-mouth marketing for the digital age.

Reaching Inbox, the aim Today – How Deliverability is affected by Email Reputation

Essential to successful email marketing is avoiding the spam filters, but do you know how to do that intoday’s situation? Do you know the most recent laws and best practices to keep your email marketing legal and ensure it gets delivered to the inbox of your intended recipients?

Deliverability has long been a key to email marketing success. It’s hard work to manage a well-delivered campaign that actually reaches the inbox. But the task is further complicated by new trends and changing laws that affect the deliverability landscape. Fortunately, there is an easy way to get current information about deliverability issues that affect the ROI of your campaigns right now.

Last but not the least – Email List Management

What’s the best email list for your business or organization? A permission-based one. That surely means everyone on it said it’s okay for you to contact them. It’s better than an email list you buy or rent, because you already know the people on your email list want to hear from you and are interested in you. It doesn’t cost you much. Email Marketing helps you start your email list and keep it growing, too.