Posted On: Jan 13, 2016
Posted By: John Duff

Business blogs represent a great way to communicate with customers, share your company’s expertise and build web traffic. For small businesses, blogs can be a powerful marketing tool by allowing them to establish a low-cost web-presence while savvy marketers can even turn their blogs into a source of direct income.

Plus, these web platforms let you embark on a sustained campaign towards creating consumer trust and increasing brand penetration. However, the emphasis is on sustained blogs take effort and time to become successful. If you aren’t able to supply both, I suggest you don’t create a blog at all.

For everyone trying to impact the corporate blogosphere, however, here are a few essential strategies:

1. Optimize Your Headers!

While writing a headline for your post, keep two things in mind users and Google. Most people hit up blogs because they’re looking for information, so make sure your header encapsulates your content in an easily recognizable way.

A great way to come up with efficient headlines is to use a keyword tool to isolate the phrases that generate the most number of queries on your topic of choice. Once you’ve figured that out, you can tailor your title to suit your readers’ needs and improve your search engine ranking in the process.

2. Lead in With Who and Why?

Your first paragraph should detail why the information within the post is important and to whom. Above all, make it attractive. Ideally, your lead should entice a user to read the entire article regardless of whether or not it is relevant to their query. And believe me, they definitely have a query. People rarely read business blogs for entertainment.

3. Freshen Up Your Perspective!

When writing your posts experiment with unconventional angles while keeping the information relevant. This is especially useful when writing on a topic that’s already been covered in multiple other online resources. As long as it holds water, a unique take on an exhaustively spoken about subject generally attracts positive publicity.


its an acronym for What’s In It For Them? and in this instance, it exhorts you to keep the reader in mind when writing your posts. Since you’re writing a business blog your long-term aims should be to create brand awareness and build trust and credibility in the consumer mind.

Make sure your blog puts out genuinely useful information, and keep it unique. Rehashing information that anyone can find anywhere is generally a bad way to start any information portal.

Also, asking a question at the end of your post leaves the topic open-ended and invites interactive discussion – a great way to stimulate interest and generate reader comments.

5. Simplify and Restructure!

Writing that’s easily understood by laymen and experts alike is always appreciated, so try and make your posts as reader-friendly as possible. Remember, you are trying to reach out to the millions of web users (and potential customers) with helpful information. That means you keep industry jargon and obscure terminology down to a minimum. Focus on creating a post that even a complete novice could understand.

Furthermore, don’t ramble. Write short sentences that deliver concise information. Make your paragraphs compact and leave plenty of space in between them. This will facilitate quick scanning and make your blog posts much easier to read.

6. Interlinking Multimedia!

Relevant videos, images and links can greatly enhance the appeal of your blog posts. Whether you put up embedded YouTube videos, statistical data charts or a quirky picture, it’s sure to add considerable value to your content. Even a generic image that has clear connections to the topic at hand can make your post a whole lot more attractive.

Additionally, make sure you add links to related posts within your blog. This turns each post into a gateway to another part of your site, improving overall web traffic.