Broader Horizon Awareness of Brand for B2B Companies

  • Broader Horizon Awareness of Brand for B2B Companies

    Broader Horizon Awareness of Brand for B2B Companies

    Brand awareness is an extent to which customer’s associate brand with product. For the brand development awareness about that brand is very important. Earlier day’s awareness of brand was very less. Current situation there is increase in brand value. It was a time where there was zero Brand awareness but now there is increase of awareness to about 190 leads with first ever direct-marketing Efforts.

    What are the current challenges faced?

    As the industry is in 1st quarter on horizon. There is growing challenge of revenue faced in the current industry. This is common issue in all B2B marketers. The major challenge faced is to execute a compelling campaign and to put small e-commerce partner.

    They needed a compelling way to get their names in front of busy marketing executives at brand manufacturing companies which, for the most part, had never heard of us.This audience has been marketed to constantly, which makes breaking through the clutter difficult at the best of times.

    What is the better alternative to get out of the challenges?

    Firstly it is important for any industry to earn trust of its target prospective. Started up campaign would be a better option that will offer prospects the opportunity to download reports.

    This will drive reader to the page so that they would download the report that was created earlier. The mailing was sent to approximately to about many names using primary means.

    Result

      • In B2B direct mail, a response rate of 1% is typically viewed as a success. The mailing achieved virtually double that rate 1.98% pulling in 190 new leads for small sales team.
      • For a B2B company to achieve nearly 2% response with its first-ever direct-mail effort using an unproven list is extraordinary.
      • For a B2B company to achieve nearly 2% response with its first-ever direct-mail effort using an unproven list is extraordinary.

    What are the lessons to be learned?

      • Firstly it is important to establish trust.
      • Traditional markets must not be dismissed.
      • Need to be aware that the products are being sold to people.