Online is exciting, credit cards is ruling the pay machines, people have become restless shoppers. All in all, the entire buyer scenario is changing from group dynamics to demographics and it was high time that a compilation of this data is made available to marketers that would reveal a significant change in B2B buying/purchasing/procurement behavior – turning the entire data into a revelation for marketers.
Acquity conducted an intensive survey of 207 business buyers with responsibility for purchases of $100,000 or more per year. Analyzing buyer behavior by age group discovered that young people are more addicted to purchase online.
18 – 35 90%
36 – 45 68%
46 – 60 45%
So this drastic change in B2B buyer purchases has not only startled marketers all around but also proves that a simple brochure type website is not sufficient to lure buyers into businesses.
This is without doubt a big change. Across all age groups, the study also found that 70% of surveyed buyers indicated they would purchase more electronically if it was easier to access supplier’s information online.
This striking compilation of B2B marketing data would enable marketers to make decisions quicker and faster by waking up to the age of changing customer buying patterns.
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