Internet analytics company comScore has just released the latest data from its Video Metrix service, a comprehensive viewing intelligence platform that provides transparent and end-to-end video measurement in the online video marketplace. The data that was released last month showed that more than 184 million U.S. Internet users have watched 36.9 billion online videos in July, with over 9.6 billion views on video ads.
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 152 million unique viewers, followed by VEVO with 51.5 million, Yahoo! Sites with 49.2 million, Viacom Digital with 48.1 million and Facebook.com with 45.1 million. Nearly 40 billion videos views occurred during the month, with Google Sites generating the highest number at 18.6 billion, followed by Hulu with 877 million and VEVO with 717 million. The average viewer watched 22.6 hours of online video content, with Google Sites (7.5 hours) and Hulu (3.2 hours) demonstrating the highest average engagement among the top ten properties.
Top U.S. Online Video Content Properties Ranked by Unique Video ViewersJanuary 2012Total U.S. Home and Work Locations |
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| Property | Total Unique Viewers (000) | Videos (000)* | Minutes per Viewer |
| Total Internet : Total Audience | 181,115 | 39,995,849 | 1,354.7 |
| Google Sites | 151,989 | 18,633,743 | 448.7 |
| VEVO | 51,499 | 716,608 | 62.2 |
| Yahoo! Sites | 49,215 | 538,260 | 57.4 |
| Viacom Digital | 48,104 | 507,046 | 58.0 |
| Facebook.com | 45,135 | 248,941 | 22.0 |
| Microsoft Sites | 41,491 | 558,017 | 51.3 |
| AOL, Inc. | 40,991 | 419,783 | 51.4 |
| Hulu | 31,383 | 877,388 | 189.0 |
| Amazon Sites | 27,906 | 86,705 | 19.7 |
| NBC Universal | 27,096 | 95,034 | 17.2 |
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.
