Social media as a marketing tool has a very important role to play in B2B organizations. With an underlying goal to drive thought-leadership and credibility around a desired market position that will yield target engagement, B2B organization first should have a solid social media plan that defines the market position and review the online competition.
The online brand that would be delivered in social must align with a B2B organization’s brand promise, mission and value proposition. Determining your audiences will help you decide what social media platforms you should be using. For a broad appeal Facebook should be the social media platform and for a more focused business appeal Pinterest is the way to go.